Ji Shu is a young writer of popular novels. His books are a hit among their many fans, but he is a writer blighted by emotional apathy and pessimism. His novels ultimately reflect this bleak outlook and almost universally end in tragedy. In many ways, he is the quintessential BE (bad ending) writer. By contrast, Song Yan Qi is an optimistic film and drama series planner. She loves happy ending (HE) stories.